Search Engine Optimisation

Search Engine Optimisation, otherwise know as SEO, is an important factor when creating a website, especially if you want Customers to find your website.

Our websites 

All of our websites are created with optimisation in mind and perform well in the search results of Google, Yahoo and MSN.  This is due to our knowledge and the high standards which we work to when designing your website, in fact a lot of our Clients have chosen us because of their awareness regarding the advantages of a McColm Graphics website.

Organic Growth

A good quailty, well constructed website will perform better in the search results than a poorly built templated website that contains lots of unnecessary code.  To give you a reasonable indication of a well constructed semantically correct website check the website via W3C to find out if the code is valid - this will show you that the designer has taken great care to build quality, interopable web pages.

Link Campaigns

We do not take part in link campaigns or encourage our Clients to pay for links on websites just to increase PageRank.  Google has already made it quite clear that they look down on this kind of practice - however unfair you think it is, Google is the most popular search engine in the world and holds the highest market share for all searches on the internet.  Where you appear in the Google page results can be the difference between lots of business and none at all.

Take a look at this article Google has posted on its official blog dated 1 December 2007 regarding buying links to increase PageRank 


Share |